Privacy Policy

Thank you for visiting us on (“Platform”). The Platform is owned and operated by CHERINA BEACHWEAR LLC and together with the Platform, is referred to collectively as “CHERINA” in this Privacy Policy.   References to “we,” “our,” and “us” in this Privacy Policy means CHERINA. References to “you” and “your” means persons or users initiating purchases or those visiting or using the Platform.   This Privacy Policy is to be read in conjunction with the Terms & Conditions. The Platform provides a wide range of information and third party services to visitors. Like other similar technology platforms, we may collect information from our visitors, including personally identifiable information (your full name, e-mail address, phone number) and non-personally identifiable information (e.g. aggregate statistics about what parts of our Platform are most popular). This Privacy Policy is designed to tell you about our information collection practices on this Platform i.e. why we collect information; the ways we collect information; what kind of information we collect; how we use information we collect; with whom we share information we collect; how you can access, amend, and delete information we collect from you; and what kind of security we use to protect information you provide. Before using the Platform – and particularly before submitting personally identifiable information via this Platform – you should read this entire Privacy Policy. Your continued use of this Platform constitutes your agreement to the terms of this Privacy Policy. If the terms and conditions of the Privacy Policy are not acceptable to you, please do not submit any personally identifiable information via this Platform and immediately cease from accessing the Platform.


Please be aware that this Privacy Policy applies only to this Platform. Within the Platform, you may see links or references to other websites which are not covered by this Privacy Policy and are likely to have different information practices. We encourage you to read the privacy policy of each third party website or technology platform or application (“Third Party Sites”) you visit or use. We provide any third party references and links for your convenience only and this should not be construed as an endorsement of Third Party Sites in any manner. You are solely responsible for any interactions you may have with any Third Party Sites. This Platform is not directed to, and does not seek to collect personally identifiable information from, minors under the age of 18. If we are informed that we have collected information from someone in this age category, we will take reasonable steps to delete that information, subject to applicable legal and regulatory requirements.


This Platform collects information from its visitors and users in 2 ways: actively and passively. Active information collection refers to instances in which we gather information from you when you register as a user on the Platform, or if you sign up for an electronic newsletter, or if you send us a message via an e-mail reply mechanism provided by this Platform. Active information collection can include both personally identifiable information (e.g., your full name or information that is unique to you) and non-personally identifiable information (e.g., if we were to ask for your first name and a list of the top three things you like about our Platform). Passive information collection refers to instances in which we collect information from you that you have not actively provided. We may use special technologies to passively collect non-personally identifiable information while you are visiting the Platform. These technologies allow us to collect certain kinds of non-personally identifiable information, including but not limited to the type of web browser you use, IP address, time zone, the date and time of your visit, the operating system you use, the specific pages you visit, the address of the website you visited prior to entering the Platform and the cookies that are installed on your device. Additionally, as you browse the Platform, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Platform, and information about how you interact with the Platform. We do not link this passively collected information with personally identifiable information you have actively provided elsewhere on this Platform. We reserve the right to share with third parties, including our business partners and advertisers, the anonymous aggregated information that we have passively collected via this Platform.

We may collect information identified above, using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. You may have the option to disable cookies on your browsing device.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Platform.
– “Log files” track actions occurring on the Platform, and collect data including your internet service provider, your IP address, the browser type that you use, referring or exit pages, and date and time stamps.
– “GPS Location” acquire your location in order to provide services based on your geo-location (location based services).
Additionally, when and if you make or attempt to purchase through the Platform, we may collect certain information from you for the purposes of your purchase, including your name, address, location or geo-tag information, email address and phone number. We may also provide you with the option to register with the Platform using your profile on Facebook or Google Plus or another social media platform. In your use of this option, we will receive the information you have registered with that particular social media platform.


The information we collect from you will only be used to provide you with the third party services available through the Platform and disclosed in accordance with this Privacy Policy or as specifically disclosed to you at the time you provide the information. We reserve the right to use, store or disclose personal information provided via this Platform as necessary to respond to your requests, help and facilitate your purchases on the Platform, comply with applicable laws, regulations, legal processes, and law enforcement inquiries, as required by litigation, to take precautions against liability, protect the security and integrity of the Platform and the safety of its users. We will not sell, lease, transfer, share, or otherwise permit access to your personally identifiable information with any third parties other than as described in this Privacy Policy. We reserve the right to sell, lease, transfer, or otherwise share without restriction aggregated, de-identified, and other non-personally identifiable information regarding Platform usage, sales, traffic patterns, demographics, and other statistics about our Platform or those from whom we collect information via the Platform. For clarification, the Platform does not intend to, and will not store any financial information relating to you.


We may use information we receive from or through you, to provide you with targeted advertisements or marketing communications we believe may be of interest to you, currently or in the future. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at You can opt out of targeted advertising, if it is used by us, by following these links: FACEBOOK – – –, you may opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


The Platform does not alter its data collection and use practices when it encounters a “Do Not Track” signal from a browser. If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European citizen or resident we note that we are processing your information in order to fulfill third party contracts with you (for example if you purchase through the Platform), or otherwise to pursue our legitimate business interests listed herein. Additionally, please note that your information may be transferred outside of United Arab Emirates including but not limited to Europe, Canada and the United States. When you submit personally identifiable information via this Platform, whether such information is required or optional, you consent to its disclosure and use in accordance with this Privacy Policy. If you ever decide that you do not wish to receive information from us regarding the Platform, you may opt out of receiving this information by contacting us by e-mail us at To respond to your request or inquiry, we may require follow-up or contact information to allow us to verify that you are the person authorized to view the information you are requesting. We may, at our discretion, refuse to allow you access to certain information if, in our view, to provide such access would jeopardize another person’s privacy; would violate any applicable federal, state, or foreign law, regulation, or directive; or would unreasonably burden this Platform.


Although we take reasonable steps to protect the personally identifiable information that you provide via this Platform, no system is 100% secure or error-free and neither is the Platform. We do not, and cannot, guarantee the security or accuracy of the information we gather.


If you are interested in receiving electronic updates, alerts, and other information from us regarding this Platform, you must provide us with an e-mail address. We may also ask for optional information, such as how you found us, to help us better serve you and other users in the future. CHERINA welcomes your comments and feedback regarding this Platform and third party services and functionalities to our e-mail address: that permits you to send through your own e-mail address, comments, and any other information you choose to include. Please remember that e-mail is not secure and CHERINA cannot provide you with any guarantees in this respect. You should carefully consider what information you wish to send to CHERINA through e-mail or through this feedback option.


CHERINA reserves the right to change this Privacy Policy at any time, in our sole discretion. If CHERINA does change the Privacy Policy, the new Privacy Policy will be posted here, along with its revision date, and all information collected following the posting of such changes will be subject to the new Privacy Policy. Prior to use or disclosure of your previously collected personally identifiable information in a materially different manner from that to which you agreed, we will first secure your affirmative consent for such use or disclosure. If such consent is not provided, we will use your personally identifiable information in accordance with the Privacy Policy in effect at the time we collected the information. We encourage you to check this Privacy Policy periodically and prior to each instance in which you provide personally identifiable information through this Platform or use this Platform.


You are using the Platform at your own risk. We do not make any warranties or representations, whether express or implied, arising out of law or otherwise in relation to the accuracy of the content on the Platform or the quality of any products, and we assume no liability or responsibility for any errors or omissions in the content of the Platform or in respect of any other issue with such goods, services or activities. We may make changes to the content or material in the Platform without any prior notice. We are not under any commitment to update any content or material on the Platform. We reserve the right at all times to disclose any information that you may provide to us through the Platform, to our legal representatives and advisors and any governmental or federal authority in the United Arab Emirates without any prior notice or prior consent requirement. We shall not be held responsible or accountable to you or any third party relying on you and in this respect you agree to fully indemnify us, for any loss, injury, claim or damage whether direct, indirect, consequential or punitive costs, liabilities, expenses, damages or otherwise that may be suffered by you through using this Platform or purchasing products. We shall not be liable in respect of any virus, contaminating or destructive features or trojan that may affect your computer as a result of your use or access or interruption or inability to use or access the Platform or any Third Party Sites. You hereby waive any and all claims against us, our employees, shareholders, subsidiaries, divisions, affiliates, representatives, agents and licensors, arising out of your use or access or interruption or inability to use or access the Platform. We do not provide any warranties, whether express or implied, to you through the use of the Platform.